As I write this Blog, I am unwell both mentally, physically and with the negative thoughts. This might be a Last Post for some long time now as I would be detoxifying a little from Online Podiums and will be hibernating my online profiles for sometime.

I am totally in a negative state of mind as my expectations at work and in general with people was a little high. No one is supposed to be blamed other then my expectations as I thought if I give my best compromising my personal health and use all the opportunities that comes my way – I would be recognised and the growth will be proportional to the effort and the sacrifice I put in. I was proved wrong. I need to have a holistic balance and treat the people as they are and what they have to give back instead of going all in and be in my own dream land. This realisation may take me places or put me back a couple of decades to start from scratch – You never know. I am open for all possibilities.

That stated and done now let’s concentrate on the reason I opened WordPress after a long time and the reason is to enrich the competition in possible ways in the ServiceNow Partner Space.

Demand Management a Service Strategy Practice back from ITIL

If you think ServiceNow hasn’t touch based on Demand Management from ITIL while it has visited all practices and processes from ITIL then you are wrong.

Let see what’s Demand Management from ITIL

The Demand Management is the same process which has client and business demands and the utilisation of the Services Offered is monitored and developed over a period of time.

Demand Management is the same process that uses Business Patterns and Service Consumption Patterns along with the User Roles, traits and loads of other analysis to come up with innovative new products, enhanced services along with being innovative to meet the market needs

So how does ServiceNow adapt this, The SEO and Digital Marketing plays a Key Role in identifying and utilising what people are searching in Google.

ServiceNow uses SEO and Google Analytics to keep a tab on what’s searched related to there products and to increase there NetNew Customers

All Customers Either Migrating to ServiceNow and planning to adapt ServiceNow Products as in purchasing the licences and modules falls into this category.

These analysis is passed on to Partners via the ServiceNow Sales Individuals and Partners have the ability to run ads in terms of blogs and other content targeted to the users of these organisations and decision makers in these organisations.

These said and done there are many other tools involved to get contact details and other user data along with decision makers data to enable Cold Calling, Emails, Digital Marketing and a Funnel for Sales plus the existing contacts in the targeted organisation be it the clients from existing other verticals or a past employment connections or even the Professional Networking Podiums, Podcasts, Networking and much more on the whole.

Inside Sales also plays a role, with the same activities and it can be either outsources or internal divisions.

Usually inside sales works on Percentage on the Holistic Ticket Value to get you the clients.

In detail what happens is the Organisation and the Other Details sourced from ServiceNow Sales SPOC is used to generate leads and these leads gets converted to contacts using apps like ZoomInfo or Signals. The whole organisations Contact Details especially that of Key Decision Makers is used to target content to them and also use other methods to reach out to them.

The Cherry on the Ice is if you are a preferred Partner for ServiceNow they in fact introduce you to their clients and contacts making the initial introduction worthy.

Now What’s Stopping you – Go Get your Clients and Network more.

Don’t forget the SEO and the Digital Marketing they act as your Key Division to get the Clients for you.

Also Create loads of Useful content, like this Blog – Somewhere sometime I would certainly get something really worth for helping unknown people.